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Novarra Study Confirms Mobile Web Traffic to Retailers Surges 1209 Percent on Black Friday and 110 Percent on Cyber Monday

CHICAGO, Dec. 1 /PRNewswire/ -- Confirming a holiday rush to the mobile internet by shoppers, Novarra, the Internet Mobility(TM) company, reported mobile phone web traffic to retailer and shopping info web sites on Black Friday increased twelve fold and more than doubled on Cyber Monday compared to before the holiday shopping season kick off. The results are based on a sampling of web traffic through Novarra deployments for a variety of 'brick and mortar' retailers in the US and UK, including Abercrombie, Argos, Asos, Best Buy, Curry's, Debenhams, John Lewis, Macy's, Nordstrom, Sears, Target, Tesco, Top Shop and Walmart, as well as e-tailers Amazon and eBay. http://digg.com/u1HMnU

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